The identity of the Venta company is clearly defined and directed by the Venta Guiding Principles:

_ Venta products are services. They increase air quality and are oriented entirely on the problems faced by the consumer. This is the sole reason why they are recommended to others.

_ Venta customers are also Venta partners. They are not persuaded in the short run, but convinced in the long run.

_ Venta employees are problem solvers. They consider top Venta quality and the best Venta service to be their own personal matter in every aspect.

“Unique – simple – efficient. These are the factors behind our success. They helped us, the newcomer, beat all the big, established brands. We are now #1 in Europe. Our high growth has helped us become a bestseller in tough mass markets like Japan, the USA and Russia. Roughly 60% of our ‘Made in Germany’ products are sent abroad. My main concern: Our research and development should be based on our customers’ suggestions and desires. After all, it’s our customers’ trust in the VENTA brand that determines the outcome of this company’s future. Our customers should see the Venta-Airwasher as a solution to a problem and recommend it to others. I am proud of Venta for clearly reaching this goal. Customer recommendations are the main driving force behind our success. For this reason, I am convinced that Venta-Luftwäscher GmbH will continue to expand its position as a market leader.”

Alfred Hitzler – President & CEO